Open your own real estate business

Mallorca Real Estate franchise partner

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Real estate partner: all you need to know about owning a franchise

• What does it mean to be a franchise partner?

  As a Buy a Home Mallorca franchise partner your will be able to start your new life and your new business quickly.  You will have your own real estate office, through our franchise business model, giving you the rights to a specific area and with that, unlimited sales opportunities. It is all about becoming successful with a system.

  The franchise model enables you to establish your business more quickly and with a better chance of success, supported by our expertise and assistance, which also means a better possibility for you to compete more effectively.

• How do you select the Franchisee?

  We will go through the applications and choose our partners selectively. There are a number of factors that will influence our decision-making process and we especially value:

  • Business competence
  • Leadership skills
  • Financial knowledge
  • Entrepreneurship
  • Success history

• Do you require previous real estate experience?

  No, we do not require specific real estate experience. We are instead looking for highly professional individuals who ”live and breathe” the world of real estate and are looking for a unique business opportunity. We believe that to be successful you need to have an entrepreneurial mindset, management experience and great people skills as well as being an enthusiastic networker. You are probably someone who wants to make a difference and has a strong drive and a will to perform and achieve greatness.

• What are the reasons to become a Buy a Home Mallorca franchisee?

  You will benefit from being part of an established brand with proven success, created in Mallorca in 2008. We have an excellent reputation and great testimonials from our clients. It is an international brand with a strong image and corporate design, as well as based on a Scandinavian set of business standards and modern management. You will also be part of a franchisee network with experience exchange meetings of other licence partners, and be able to influence development and bounce ideas.

• What advantages will I get through the Buy a Home brand?

  You will benefit from being a part of a well known brand, established in Mallorca already in 2008. Having been operating on the island over 15 years we have in-depth knowledge and invaluable experience, which provides you with the tools to be up-and-running very quickly, creating the possibility of a good turnover already the first year. Through a cross-selling system you will also be able to receive clients from our other franchisees on the island, as well as being able to show properties in our other areas through a system within the franchise organisation. We will also provide you with a network of established cooperation partners in the real estate industry, making it easy for you to achieve a good turnover and revenue quicker.

• What does the knowledge training include?

  We have divided the training in different sections:

  1. Basic section, with the goal to achieve an over-all understanding of the business and giving you the elementary foundation for working in real estate. We will give you an insight of the Mallorca property market, how it works, and an overview over the different areas and type of properties. We will also go through our very powerful crm-system, and the role of marketing and IT. In this basic section we will as well look at the legal obligations and documents such as owner support, estate agent law, land register and purchase contract and much more.
  2. Listing specific section, with the goal to help you understand the listing process and be able to acquire attractive and sellable properties in your specific area. We will look at the listings related documents, owner support, land registry etc. Here we will also go through photography- and video-skills, how to write a good text description and make the listing advertisement stand out!
  3. Sales specific section, with the goal to help you achieve the best result possible. Here we will primarily go through how to work with clients, viewings, negotiations, as well as look at all the related documents and contracts.
  4. Customised training, is possible to have as an extra feature on a regular basis, when you feel that you need to improve a skill or have a specialised training.

• How much do I need to invest to become a franchise partner?

  The investment capital you need will vary with the level of ambition that you have for your real estate business, especially the office and the team size. We require an office premise on street with a great location in the licence area, and a minimum of two persons team. We will help you to calculate the initial investment costs, the start-up costs and all operational costs for the first couple of years.

  The main costs are the following:

  • Initial Franchising Fee
  • Agency shop set-up. This will depend on the exact location and the size and characteristics of the shop
  • Start-up Capital (equity for liquidity of running the business, especially before break-even/profit point)

• What does the Initial Franchise license fee include?

  This is a one-time fee for the rights to use the Buy a Home Mallorca trademark and corporate image design and the exclusive rights to the specific license area. It also includes supporting the franchisee with setting up the company and decisions about office location and budget calculations, as well as local launch marketing and an office opening party.

• What other costs are there to calculate with?

  There is a small monthly fee, which is partly returnable, that will be charged for listing publications, central marketing and IT.

  You should also calculate the cost of running the business such as: salaries, office rent and other office-related costs, insurance and other operational costs.

• What does the Royalty fee include?

  We will provide you with all the tools you need to successfully run the daily business so that you can focus on what you love - clients, real estate & sales!

  The royalty fee is based on your net turnover and includes services such as: 

  • Knowledge training
  • System Handbook
  • Business documents
  • State-of-the art CRM system
  • International user-friendly Website
  • Market Knowledge & experience
  • Continuous hands-on support

• What turnover can I expect?

  The expected turnover will depend mostly on your business plan and level of ambition (for example team size), skills / experience, as well as naturally also the current market situation. In a personal meeting we can look more at the details for your specific set-up and situation.

• When can my business reach the break-even point?

  The break-even point should be possible in around two years, but our goal for you is to break-even already the first business year.

• What is the length of the term of my franchise agreement?

  The term of our franchise agreement is 10 years.

• Can I also sell commercial real estate?

  As our name indicates, at Buy a Home we specialise in residential real estate homes. These are mainly second residences for holiday use but also primary residences. Therefore we do not work with commercial real estate.

• Can I also do property rentals?

  In Mallorca our sister brand Rent a Home Mallorca has the rights to the rentals, which means that you will have an established, well known and well respected partner right away. It also means that you cannot yourself make rentals within the franchise business.

• What areas are available in Mallorca?

  We still have a few lucrative and interesting locations available in Mallorca. Each one is an exclusive and protected geographical area for the franchisee to develop. The locations we offer have been selected based on actual market value figures, such as property purchase prices and number of transactions. After deep analysis of the market we have allocated a limited number of attractive locations available for franchise, for which we guarantee a territorial protection for the duration of your licence agreement.

• How will I find the right office location?

  We will support you in finding the right office premises, and will help you to negotiate the conditions of the contract.  When we have signed the Franchise agreement, you have up to six months to open the office. During this time, we will also require you to take part in the first basic knowledge training section to achieve an over-all understanding of the business. We would also like to see a business plan with estimated turnover budget ready within this time frame.

• Could I have a Buy a Home franchise in another location or country?

  Yes, you can if the desired location fits with our requirements and the strategy for the brand and franchise expansion.